We offer a full range of market research methodologies. We aren’t just qualitative or quantitative; often a mixture of different approaches is necessary to get to a full understanding of a market or an issue.
The range of tools we can use is growing all the time – Web 2.0 has opened up all sorts of new possibilities, and we try to ensure we are in the vanguard. Our staff have been conducting online qualitative research for over 10 years.
Many projects include multiple phases and incorporate multiple approaches to build the full picture the client needs.
We have particular expertise in designing surveys for international B2B studies which need attention to detail in terms of logistics, accurate translations, sampling and design to meet specific market needs, and which may need different methodologies in different geographic markets.